Thoughts Become Things: How to Transform Your Relationship

Nanette Geiger discusses relationship improvement from her best selling book, “Create the Love of Your Dreams: the Essential How-To Relationship Book using the Law of Attraction” by Nanette Geiger. and how it’s designed to enable you to better attract what you want into your life, including your dream relationship.

Our favorite author, Nanette Geiger, talking about her best selling book, Create the Love of Your Dreams

For more information, see
http://www.nanettegeiger.com

There’s something about being an author and wanting to share your message with the world that drives ordinary people to be extraordinary.

Authors are people, with a rich life history and experience.  In a way, they share a similarity with people who graduate from college with an Arts degree, or a degree in History.  They go out in the world and are faced with “doing business” or “getting a job.”  People ask them, “what color is your parachute?”  And they look up and say, “what parachute?”

Higher Education?

So, most people get an MBA - Master of Business Administration - degree.  What’s that?  Well, for a couple of years, you study some very general courses in accounting, business law, finance, and other related general business subjects.  Then, you know what your doing?  Right?

NOT.  Then, you go try to get a job and people see you’ve now got some some new tools in your toolbox with which to begin to apply to their business - maybe, if you get the job!  Now you’ll get an interview, and if you are lucky, you’ll get into an entry level job where you can now learn “the business.”

That’s right, an MBA is just a tool set. In the 80’s, there was a brief flirtation with the idea that an MBA from a prestigious school, say, Harvard or Duke, could be handed the reins of a business as CEO and they would save the day.  This turned out to be a disaster and boards or directors and business owners realized that knowing business was one thing, but knowing “their business,” was essential.

So, how does this impact our inspired and passionate Author?  Well, “the business” of “Best Selling Author” is quite different from the business of “writing.”  People can write all day long and not achieve success as an author.  It often mystifies writers that after their book is in print, people are not lining up to buy it.  They put their books on Lulu or some other self-publishing printer, they pay money, their book is “available” and can be purchased.  They sit back and … wait.  And wait….

The statistics on this phenomenon are staggering.  That first run of 3000 books that is now sitting against your dining room wall is still there?  What’s going on?

What’s going on is that the writer has not created a business designed to create an “Best Selling Author.”  Why not?  Because they don’t know “the business.”

Getting Down to Business

Now, this may sound very plain and simple.  But it’s a very practical problem.  Being a successful author is a business unto itself.  Being published is NOT enough.  Your publisher will want you to go sell your book.  How will you do that?  And it’s the same problem with any business.

There’s a kind of person called an Entrepreneur who has a certain skill set and personality type.  They have gone through the process, or would like to, of creating a business.  The usually start with a business plan.  That’s another thing they don’t always teach MBA students - it’s too often left as a exercise for those interested in doing that sort of thing.  Otherwise, it’s assumed your going to send your resume around and get a job.

Entrepreneurs create jobs and paychecks for themselves and others.  They have an idea and they create a plan (validating the idea in the process), and then figure out how to execute the plan.   Writers who want to be Authors face the same challenge: Idea(book), Plan, Implementation.  Writers have the first essential part of the business - inspiration and an idea resulting in a book.

We have the second and third part of the process.  We teach you and work with you on your plan, which you can then implement yourself, or we can discuss implementing the plan for you.

Do you want to be a Best Selling Author?  Are you ready to learn how to succed as a business?  Contact us here at (919)  371-7132 x 21 and ask for Dr. Practical.

Robert Geiger (a.k.a. Dr. Practical)
Publisher, Entrepreneur, Business Coach

It’s really incredible with, after months of work, after all the writing, planning and promotion, you actually see the results when your book hits the top 20 on a Best Seller List!

Thus it was when Nanette Geiger’s book, Create the Love of Your Dreams, hit the Barnes and Noble best seller list at number 19!  We were thrilled!  Happy dancing took place all around the office!

We’ve been working to develop our programs here at Create & Attract to serve our authors in a number of ways.  We are working on a strategic partnership that will greatly expand our ability to deliver a complete business solution for each author.  In effect, we are working to create the kind of business partnership  you would expect if you were actually in business with us, rather than just be published by us.

And that’s been the rub for years now in the classical publishing industry.  You know, you give your book to a publisher, and they tell you to go sell it for them?  Well, we are changing that model and creating something that actually works!

Watch here for more information as things develop.