Thoughts Become Things: How to Transform Your Relationship

Nanette Geiger discusses relationship improvement from her best selling book, “Create the Love of Your Dreams: the Essential How-To Relationship Book using the Law of Attraction” by Nanette Geiger. and how it’s designed to enable you to better attract what you want into your life, including your dream relationship.

I just read an interesting newsletter on the sublime nature of poetry and it got me thinking…

Sublime: (1) to elevate or exalt especially in dignity or honor (2): to render finer (as in purity or excellence) b: to convert (something inferior) into something of higher worth.

Clearly, in the most moving works, what is being rendered finer and exalted is our human spirit!

I feel the same way about music in many ways. I am a musician and when I play Chopin, for example, there is nothing more sublime and emotive. Poetess George Sand referred to him as the poet of the piano. And there are so many others who poured their souls through their music!

Our work with Authors is similarly driven by a desire to elevate our human spirit in our daily lives. Although we are a for profit business, our modus operandi is rooted in a desire to contribute at both the practical and the spiritual level.

One of my favorite poems, one that gives me so much perspective on life, and as I grow older, one I can relate to more and more is Alfred Lord Tennyson’s Ulysses. I don’t see it as dark or disheartening. It’s depiction of our cycle of life and our never diminishing “equal temper of heroic hearts” is, rather, a sublimely compassionate view of our humanity. Here’s the text…

Alfred Lord Tennyson’s Ulysses

It little profits that an idle king,
By this still hearth, among these barren crags,
Match’d with an aged wife, I mete and dole
Unequal laws unto a savage race,
That hoard, and sleep, and feed, and know not me.

I cannot rest from travel: I will drink
Life to the lees: all times I have enjoyed
Greatly, have suffered greatly, both with those
That loved me, and alone; on shore, and when
Through scudding drifts the rainy Hyades
Vexed the dim sea: I am become a name;
For always roaming with a hungry heart
Much have I seen and known; cities of men
And manners, climates, councils, governments,
Myself not least, but honoured of them all;
And drunk delight of battle with my peers;
Far on the ringing plains of windy Troy.
I am a part of all that I have met;
Yet all experience is an arch wherethrough
Gleams that untravelled world, whose margin fades
For ever and for ever when I move.
How dull it is to pause, to make an end,
To rust unburnished, not to shine in use!
As though to breathe were life. Life piled on life
Were all too little, and of one to me
Little remains: but every hour is saved
From that eternal silence, something more,
A bringer of new things; and vile it were
For some three suns to store and hoard myself,
And this grey spirit yearning in desire
To follow knowledge like a sinking star,
Beyond the utmost bound of human thought.

This is my son, mine own Telemachus,
To whom I leave the sceptre and the isle —
Well-loved of me, discerning to fulfil
This labour, by slow prudence to make mild
A rugged people, and through soft degrees
Subdue them to the useful and the good.
Most blameless is he, centred in the sphere
Of common duties, decent not to fail
In offices of tenderness, and pay
Meet adoration to my household gods,
When I am gone. He works his work, I mine.

There lies the port; the vessel puffs her sail:
There gloom the dark broad seas. My mariners,
Souls that have toil’d, and wrought, and thought with me —
That ever with a frolic welcome took
The thunder and the sunshine, and opposed
Free hearts, free foreheads — you and I are old;
Old age hath yet his honour and his toil;
Death closes all: but something ere the end,
Some work of noble note, may yet be done,
Not unbecoming men that strove with Gods.
The lights begin to twinkle from the rocks:
The long day wanes: the slow moon climbs: the deep
Moans round with many voices. Come, my friends,
‘Tis not too late to seek a newer world.
Push off, and sitting well in order smite
The sounding furrows; for my purpose holds
To sail beyond the sunset, and the baths
Of all the western stars, until I die.
It may be that the gulfs will wash us down:
It may be we shall touch the Happy Isles,
And see the great Achilles, whom we knew

Tho’ much is taken, much abides; and though
We are not now that strength which in old days
Moved earth and heaven; that which we are, we are;
One equal temper of heroic hearts,
Made weak by time and fate, but strong in will
To strive, to seek, to find, and not to yield.

Here’s to all you heroic hearts!

Our favorite author, Nanette Geiger, talking about her best selling book, Create the Love of Your Dreams

For more information, see
http://www.nanettegeiger.com

There’s something about being an author and wanting to share your message with the world that drives ordinary people to be extraordinary.

Authors are people, with a rich life history and experience.  In a way, they share a similarity with people who graduate from college with an Arts degree, or a degree in History.  They go out in the world and are faced with “doing business” or “getting a job.”  People ask them, “what color is your parachute?”  And they look up and say, “what parachute?”

Higher Education?

So, most people get an MBA - Master of Business Administration - degree.  What’s that?  Well, for a couple of years, you study some very general courses in accounting, business law, finance, and other related general business subjects.  Then, you know what your doing?  Right?

NOT.  Then, you go try to get a job and people see you’ve now got some some new tools in your toolbox with which to begin to apply to their business - maybe, if you get the job!  Now you’ll get an interview, and if you are lucky, you’ll get into an entry level job where you can now learn “the business.”

That’s right, an MBA is just a tool set. In the 80’s, there was a brief flirtation with the idea that an MBA from a prestigious school, say, Harvard or Duke, could be handed the reins of a business as CEO and they would save the day.  This turned out to be a disaster and boards or directors and business owners realized that knowing business was one thing, but knowing “their business,” was essential.

So, how does this impact our inspired and passionate Author?  Well, “the business” of “Best Selling Author” is quite different from the business of “writing.”  People can write all day long and not achieve success as an author.  It often mystifies writers that after their book is in print, people are not lining up to buy it.  They put their books on Lulu or some other self-publishing printer, they pay money, their book is “available” and can be purchased.  They sit back and … wait.  And wait….

The statistics on this phenomenon are staggering.  That first run of 3000 books that is now sitting against your dining room wall is still there?  What’s going on?

What’s going on is that the writer has not created a business designed to create an “Best Selling Author.”  Why not?  Because they don’t know “the business.”

Getting Down to Business

Now, this may sound very plain and simple.  But it’s a very practical problem.  Being a successful author is a business unto itself.  Being published is NOT enough.  Your publisher will want you to go sell your book.  How will you do that?  And it’s the same problem with any business.

There’s a kind of person called an Entrepreneur who has a certain skill set and personality type.  They have gone through the process, or would like to, of creating a business.  The usually start with a business plan.  That’s another thing they don’t always teach MBA students - it’s too often left as a exercise for those interested in doing that sort of thing.  Otherwise, it’s assumed your going to send your resume around and get a job.

Entrepreneurs create jobs and paychecks for themselves and others.  They have an idea and they create a plan (validating the idea in the process), and then figure out how to execute the plan.   Writers who want to be Authors face the same challenge: Idea(book), Plan, Implementation.  Writers have the first essential part of the business - inspiration and an idea resulting in a book.

We have the second and third part of the process.  We teach you and work with you on your plan, which you can then implement yourself, or we can discuss implementing the plan for you.

Do you want to be a Best Selling Author?  Are you ready to learn how to succed as a business?  Contact us here at (919)  371-7132 x 21 and ask for Dr. Practical.

Robert Geiger (a.k.a. Dr. Practical)
Publisher, Entrepreneur, Business Coach

What do you do when you want to publish a course? Do you a) just email it to people? b) put it in a book and sell another book? or, c) Start an online university learning center for your readers and author/teachers?

Answer: C.

Yep, you start your own university!  I know, it sounds crazy on the face of it, but when you think about it, what better way to support your authors in delivering dozens and hundreds of courses to people who want to learn from them?

When you look at it like that, it wasn’t so crazy after all!  OK then, let’s do it!  A University!  Indeed!

And lo and behold, here it is:  Create & Attract Lifelong Learning Center. This is the place and the learning center is delivering Nanette Geiger’s Companion Course to her best selling book, Create the Love of Your Dreams!

The learning center is a very cool place, really.  It has all the components of a real university.  Enrollment, Courses, Students, Teachers, Schedules and Syllabi, Assignments and Grading (if needed!), Discussion Groups, Detention…!  Just kidding about the detention.

It’s really a wonderful place!

It’s really incredible with, after months of work, after all the writing, planning and promotion, you actually see the results when your book hits the top 20 on a Best Seller List!

Thus it was when Nanette Geiger’s book, Create the Love of Your Dreams, hit the Barnes and Noble best seller list at number 19!  We were thrilled!  Happy dancing took place all around the office!

We’ve been working to develop our programs here at Create & Attract to serve our authors in a number of ways.  We are working on a strategic partnership that will greatly expand our ability to deliver a complete business solution for each author.  In effect, we are working to create the kind of business partnership  you would expect if you were actually in business with us, rather than just be published by us.

And that’s been the rub for years now in the classical publishing industry.  You know, you give your book to a publisher, and they tell you to go sell it for them?  Well, we are changing that model and creating something that actually works!

Watch here for more information as things develop.

It’s been several months since starting this venture with our first Author, Nanette Geiger. Nanette is also co-founder of Create & Attract Publishing! It all started when Nanette wrote her first book, “Create the Love of Your Dreams.” (Once upon a time…)

We looked at the standard approach to publishing and something seemed amiss with the business model.  It goes something like this:  You get an agent (if you can get one) and they introduce your book to a publisher they have some contacts with (if they can) and if the publisher accepts the manuscript or proposal, it can be a year or two before you ever see a book.  PLUS, they get all the rights to the book and you get a teeny-tiny percentage of the sales (if there are sales).   Then your Publisher wants YOU - the Author - to go sell the book.  The Agent doesn’t sell the book, but get’s 15% in perpetuity for the introduction - now that’s a finders fee if I ever heard of one!.  You are an Author, not a book selling marketeer!

Say…what does that publisher do anyway?!

I put my entrepreneurial hat on and started examining the publishing business a little closer.  I coach entrepreneurs starting all kinds of businesses and the model I know about is:  You build a company, you create a product (a book in this case) you package it up and create a sales plan (marketing), you arrange for production and channels of distribution, you get some sales people working on it and you run your business by generating sales.

And what does the Publisher do with YOUR BOOK?  They have the product.  They get the Lion’s share of the sales revenue… but they DON’T invest in or pay the cost of marketing and selling the book!  YOU DO!

Now that just smacked of exploitation to me!  In any other business model, when someone licenses a product, THEY go SELL it in the marketplace.  In the classical publishing model, things are just UPSIDE DOWN and sitting squarely on the shoulders of the Author.

So, after doing a whole lot of research to see if I hadn’t misread the situation, we decided that we could create a publishing company and attract Author/Entrepreneur/Partners that would want to create a working, successful business and get a fair piece of the pie!

And that’s exactly what we’re doing!

If you want to find out more, go to the web site and contact us! We’ll be happy to talk to you about what’s really possible!